Outgoing Travel Organization Business Plan Essay -- business plan, tra

Outgoing travel is an organisation based on the idea of fun and freedom. If you are part of a society, club, international society or just a group of friends, they make it easy to organise life changing trips to destinations and events throughout the UK & Europe. They organise day trips, weekend breaks, events and festivals and many other exciting ventures for anyone with a sense of excitement and fun. Where is the company located? The address of a local outgoing travel organisation is located below: 25 Brunswick Rd Manchester, Greater Manchester, M20 4QB Tel: 0161 610 2000 The company’s main objectives. The company aims to have anybody come along to the organisation, however I would say that their target market, or at least the one the organisation appeals most to is that of students at colleges and universities. The main functions of an organisation are 1. Sales (this involves the distribution of goods and provided by the organisation) 2. Purchasing (this involves a consumer buying the product) 3. Finance (this involves managing the money that flows in and out of the company) 4. Operations (this involves carrying out the main business of the organisation) The main objectives of the organisation are to organise the most prestigious events for young people to enjoy and to help people have something to look forward to before or after they finish college or university. They have ranges of packages which suit even the most discerning of people and they cater to everybody’s needs. As well as that, the company has an objective to make a profit. If the company profits from the events and selling their ideas through marketing, then one of their main objectives have been fulfilled. Also their objective is to pro... ... It helps to give the organisation a clear idea of what sort of person to focus their marketing activities on. It may, for example, be possible to group customers according to geographic area or to target their own promotional and sales efforts more precisely. With this database, the company is also able to communicate successfully with their customers by identifying similar groups of customers to target by a particular method; such as by telephone, direct mail, email or face to face. The company has the choice to reward regular, profitable customers with targeted special offers, and to target customers from whom they haven't had business in the past. CRM also helps the company to measure the effectiveness of their marketing activities so that they don't waste time and money on customers who aren't responding to the promotional campaigns that the company provides.